According to Ford, Ferrari has used the name “in order to capitalise on and profit from the substantial goodwill that Ford has developed in the F-150 trademark”.
Ford’s F-150 pick-up truck is a top-selling vehicle in the United States.
“Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the ‘F150′ in order to capitalise on and profit from the substantial goodwill that Ford has developed in the F-150 trademark,” Reuters quoted Ford as saying in a complaint filed in a court in Detroit.
Ford said its pick-up’s logo (pictured, below) bears striking resemblance to that of Ferrari’s car (pictured, above).
The American car maker is seeking unspecified damages and wants Ferrari to be blocked from using the trademark in the US.
Ferrari said it chose the F150 name to celebrate the 150th anniversary of the unification of Italy.